What makes climate action cool?
Anna Turns investigates how best to motivate people to make positive change en masse
A recent tweet by NASA climate scientist Peter Kalmus got me thinking. He wrote: ‘It’s sad that climate direct action still remains so unpopular. I mean, people don’t even bother to “like” it on twitter. I can’t understand it. Anyway, Extinction Rebels and other climate direct activists are absolute heroes in my book.’
