T-30: Turns Take

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What makes climate action cool?

Anna Turns investigates how best to motivate people to make positive change en masse

A recent tweet by NASA climate scientist Peter Kalmus got me thinking. He wrote: ‘It’s sad that climate direct action still remains so unpopular. I mean, people don’t even bother to “like” it on twitter. I can’t understand it. Anyway, Extinction Rebels and other climate direct activists are absolute heroes in my book.’

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